News

Advertising Age Article Abstract

Funny TV Ads Don't Sell Better Than Unfunny Ones -- And Can Even Sell Worse

Study Rates 10 Funniest Commercials; Finds Most Effective Balance Humor With Information, Relevance

Published: July 13, 2012

One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by Ace Metrix. ...

Full Article Word count: 1305

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.