You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract U.S. Cellular Touts Customer Service in New Push TV Spots Focus on Hassle, 'Pain Points' of Dealing With Carriers By Kunur Patel, Published on July 16, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.