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Advertising Age Article Abstract

Ogilvy Named Agency of Record For Nascar

WPP Shop Tapped As Racing Sport Aims to Draw Younger, More Diverse Fans

Published: July 19, 2012

After a four-month-long pitch, Nascar has chosen Ogilvy as its agency of record. The WPP shop will be responsible for helping Nascar launch a new brand platform at the Daytona 500's 55th anniversary race in February. ...

Full Article Word count: 436

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