News

Advertising Age Article Abstract

Kraft's Haiyan Wang Knows Chinese Customers Are Hungry for Innovation

Kraft Foods China CMO and VP-Marketing Is Tackling Challenge of Adapting to Local Markets

Published: July 23, 2012

Kraft's Haiyan Wang has a problem many marketers would envy. China offers so many growth opportunities that her toughest challenge is picking the right ones. ...

Full Article Word count: 414

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.