You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Euro RSCG, Chicago, Tapped for Bel Brands Creative Along With PlayStation, Account Helps Offset Big Sprint Loss Last Year By Maureen Morrison, Published on July 23, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.