News

Advertising Age Article Abstract

Vitaminwater Looks to Boost Trial, Awareness With Olympics Campaign

'Games, Only Better' Effort Will Run Overseas, Where Brand Is Small But Growing

Published: July 25, 2012

The 12-year-old brand, which is owned by Coca-Cola, began rolling out overseas just four-and-a-half years ago and is now in 24 markets. Still, just one-fifth of the brand's sales come from outside the U.S. ...

Full Article Word count: 592

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.