You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Vitaminwater Looks to Boost Trial, Awareness With Olympics Campaign 'Games, Only Better' Effort Will Run Overseas, Where Brand Is Small But Growing By Natalie Zmuda, Published on July 25, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.