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Advertising Age Article Abstract

Why You'll See Negative Political Ads in the Olympics

With So Many Viewers, Obama, Romney Won't Be Able to Pass Up 'Contrast' Spots

Published: July 26, 2012

Think of presidential advertising in 2012 as a multibillion-dollar stampede. New spots are hitting at a rate of more than one per day. And since the Fourth of July holiday, every ad to hit the air (in English, at least) has been critical of President Obama or Gov. Romney. ...

Full Article Word count: 1205

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