You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Investors (and Some Marketers) Still Don't Understand About Facebook The Two Most Important Things to Know From Its First Earnings Report By Shiv Singh, Published on July 27, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.