You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Consumers Don't Really Know Who Sponsors the Olympics In Survey, Respondents Incorrectly Cite Nike, Pepsi and Even Google as Brands Behind the Games By Laurel Wentz, Published on July 27, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.