You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hooters: We're More Than Wings Gone Wild Looking to Lure in More Women and Separate From 'Breastaurants,' Chain Links With 'Eastbound and Down' Director for Campaign By Maureen Morrison, Published on July 31, 2012 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.