You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Millennials Want to Party With Your Brand But On Their Own Terms Millennials Put Their Friends First But They Trust Expert Strangers By Erin Mulligan Nelson, Published on August 02, 2012 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.