You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Talent-Crunch Crisis: We've Got to Step Up Outreach to Young People There's Stiff Competition in Tech Companies, Which Students See as More Creative By Nancy Hill, Published on August 06, 2012 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.