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Advertising Age Article Abstract

Theories Behind Ewanick's GM Exit Run Deep

Was It A Culture Clash Or Something More? Adland Isn't Sure

By: 155
Published: August 06, 2012

When Joel Ewanick resigned as GM's top marketer, the automaker took the unusual step of qualifying that he "failed to meet the expectations the company has of its employees." The question is what those expectations were, and neither side is talking. ...

Full Article Word count: 949

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