You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Google's 'Penguin' Update Will Change Publishing, for the Better Shifts by Google Mean Content Will Once Again Be King in Publishing By Yaron Galai, Published on August 09, 2012 23 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.