You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract P&G Marketing Chief Touts Role of Facebook, Yahoo in 'Thank You, Mom' Campaign Believes Company Is On Track to Generate $500M in Sales Off Olympics Push By Cotton Delo, Published on August 09, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.