Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Toothpaste vs. Candidates: Why the Mad Men Approach Doesn't Work in Politics

A 49% Market Share Is Great for One; It's a Disaster for the Other

By Elizabeth Wilner, Published on August 09, 2012 4

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.