You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Toothpaste vs. Candidates: Why the Mad Men Approach Doesn't Work in Politics A 49% Market Share Is Great for One; It's a Disaster for the Other By Elizabeth Wilner, Published on August 09, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.