You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Medium, the New Thing From the Twitter Guys, Is... Wait, What, Exactly? We Seem to Want to Like Whatever It Is By Simon Dumenco, Published on August 15, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.