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Advertising Age Article Abstract

Meet the Man Behind Nike's Neon-Shoe Ambush

Shodding 400 Olympians in 'Volt' Was Marketing Masterstroke

Published: August 20, 2012

Martin Lotti is the man behind those shoes -- the beautifully crafted, incandescent kicks that whizzed by on the feet of 400 Olympic athletes, enabling Nike to capture the Olympic gold in ambush marketing. ...

Full Article Word count: 919

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