You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why McDonald's Canada Social-Media Success Worked for the U.S. Borderless Nature of Web Gives Video Responses Campaign Visibility South of the Border By Maureen Morrison, Published on August 20, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.