You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Three Ways to Use Targeting and Technology to Make Useful Ads Respect, Engage and Connect With Consumers, and They'll Respond By Cella Irvine, Published on August 20, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.