You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Future of Ad Tech? Look at What's Happened to Financial Markets The Budding Emergence of Data and Analytics Is a Story We've Seen Before By Andrew Nibley, Published on August 28, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.