You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coke, Pepsi Won't Stand in the Way of Nicki Minaj 'American Idol' Deal Entertainer Is Featured in Pepsi's 'Live For Now' Campaign By Natalie Zmuda, Published on August 21, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.