You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Measurement Chief Advocates New Standard for Gauging Reach Brad Smallwood: Measuring Online Media in GRPs Is Just Preliminary Step By Cotton Delo, Published on August 27, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.