You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Rewind: '50s Era 7Up Campaign Depicted Soda-Guzzling Babies Ads Bragged That 7Up Was So Pure, It Had the Youngest Consumers in the Business By Rupal Parekh, Published on August 27, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.