You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Addressable TV Ads Might -- Finally -- Be Ready for Prime Time Allstate Campaign Across More Than One Video Provider Touted as 'Exciting Moment in History' By Brian Steinberg, Published on September 03, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.