You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Luxury Marketing in China: How Volkswagen Does It Be the First to Open a Store to Show Commitment to a Market, Says VW's Paul Hu By Angela Doland and Anita Chang Beattie, Published on September 07, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.