You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Democratic Convention: A Post-Game Social TV Scorecard Bluefin Labs Tracks Response to Three Nights of DNC Telecasts By Simon Dumenco, Published on September 07, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.