You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Social TV Blockbuster: The MTV Video Music Awards Totally Killed It Last Night Trendrr Looks at Social-Media Response to Last Night's Other Big Event By Simon Dumenco, Published on September 07, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.