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Advertising Age Article Abstract

How IBM's Agencies Are Helping the Software Giant Target CMOs

Rosetta, Ogilvy Build Out E-Commerce Practices, Sell IBM Software to Their Clients

Published: September 07, 2012

IBM has also enlisted its agency partners, Publicis Groupe's Rosetta and WPP's Ogilvy, in the effort to sell its Smarter Commerce software to their respective rosters of clients. ...

Full Article Word count: 643

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