You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Magazines' Latest E-Commerce Effort, Coastal Living Comes to Wayfair.com Magazine 'Boutique' at Shopping Site Offers Content, Related Products By Mallory Russell, Published on September 10, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.