You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Why Do Boys and Girls Have Similar Interests, But Very Different Toys?

Toy Makers Still Behind in Closing the Gender Gap

By Maureen Morrison, Published on September 13, 2012 4

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.