You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract You Don't Need a PhD to Formulate an Ethics Code for Digital Industry Codes Help, With Religious and Secular Guides, but It's Mostly Common Sense By Adam Lehman, Published on September 14, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.