You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Social TV Still Can't Promise a Good Ol' TV Victory Tuning In: There's a Disconnect Between People Who Tweet and People Who Really Watch By Brian Steinberg, Published on September 18, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.