You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Today's The Last Day to Get Early-Bird Discount Tickets to Ad Age's Must-Attend Social-Media Event The Social Engagement/Social TV Conference Heads West on Oct. 17 , Published on September 21, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.