You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ad Age Picks the Top 10 Female Ad Icons of All Time From the Morton Salt Umbrella Girl to Progressive's Flo, We Choose the Most Memorable Women of the Last 100 Years By E.J. Schultz, Published on September 24, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.