You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract No More 'Shrinking It and Pinking It' at Under Armour To Prove It's Not Male-Centric and Grow Its Women's Apparel Share, Brand Launches Ads Exclusively for Demo By Natalie Zmuda, Published on September 24, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.