You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M By Nat Ives, Published on September 25, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.