You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Media Mavens: Michael Zimbalist, The New York Times Co. Goal of Research Exec Is Not Just to Create New Products, But to Unearth New Business Models By Jason Del Rey, Published on October 01, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.