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Advertising Age Article Abstract

Media Mavens: Annis Paschal Lyles, Coca-Cola North America

VP of Connections Planning and Investment Helps Build Marketing Capabilities Through Social-Media and Mobile Summits

Published: October 01, 2012

During Ms. Lyles' tenure, she's imported and exported global best practices and worked to build marketing capabilities across the company through social-media and mobile summits and in-store media forums. ...

Full Article Word count: 316

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