You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Media Mavens: Ilonka Laviz, Procter & Gamble Exec Helps Make Digital Central to the Marketing of All P&G's 300 Brands Globally By Jack Neff, Published on October 01, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.