You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Samsung Upstaged Apple During the Launch of iPhone 5 Aggressive Marketing Has Kept Korean Handset Maker Top of Mind By Mallory Russell, Published on September 26, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.