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Advertising Age Article Abstract

Taco Bell Embarks on Media-Agency Search

Fast Feeder's CMO, Brian Niccol, Wants to 'Set the Brand Up for Success Over the Next 50 Years'

Published: September 26, 2012

The business had been handled by Interpublic's DraftFCB, Taco Bell's lead agency, and it is understood the agency would not participate in the review. ...

Full Article Word count: 689

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