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Advertising Age Article Abstract

Oh, Grow Up! Scion Veers To Older Target With New Campaign

Toyota Brand Concedes Its Ads Skewed Too Young; Goes For More Mature Pitch

Published: September 27, 2012

After years of marketing to just about the youngest driving demographic possible, Toyota's Scion brand announces a campaign that's a mea culpa of sorts that its ads may have aimed too young in the past. ...

Full Article Word count: 723

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