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Advertising Age Article Abstract

As Fake Reviews Rise, Yelp, Others Crack Down on Fraudsters

Value of Essential Local-Marketing Tool Can Breed Bad Actors

By: 1219
Published: October 30, 2012

How many online reviews are fraudulent? No one knows for sure, and the estimates are all over the map. But what is for sure: They can be damaging, which is why sites are working to weed them out. ...

Full Article Word count: 628

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