You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Bruce Springsteen Can Teach You About Building a Brand That Lasts Springsteen's Ongoing Tour Faces Frankly the Deaths of Two Longtime Band Members -- a Lesson in Great Marketing By Steve Goldner, Published on October 01, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.