You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Transparency Is the Only Way to Avoid Abuse of Media Rebates and Incentives There Is Nothing Wrong With the Practice, If It's Handled Openly By Bob Liodice, Published on October 01, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.