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Advertising Age Article Abstract

Industry Group Calls Out Kia for Not Disclosing Behavioral Ads

Marketer Failed to Include AdChoices Icon in Online Ads; Media Agency, Ad Networks Also Cited in Decision

Published: October 01, 2012

The advertising self-regulatory body charged with policing behaviorally targeted ads today issued its first decision against a major advertiser, Kia, for a campaign that failed to comply with the industry's guidelines. ...

Full Article Word count: 460

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