You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A Day After Kraft Split, Irene Rosenfeld Shares Lessons, Observations Mondelez Chairman-CEO Talks About Separating 95,000 Trademarks By Abbey Klaassen, Published on October 02, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.