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Advertising Age Article Abstract

A Day After Kraft Split, Irene Rosenfeld Shares Lessons, Observations

Mondelez Chairman-CEO Talks About Separating 95,000 Trademarks

Published: October 02, 2012

Ms. Rosenfeld, formerly chairman-CEO of the combined company now holding the same titles at Mondelez, insisted that separating the companies did not involve a "food fight." ...

Full Article Word count: 659

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