You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Controversial James Bond Heineken Spot Shakes Up Viral Chart Product Placement Has Always Been Part of the Bond Franchise By Mallory Russell, Published on October 03, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.