You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Soap Cleans Up By Raising the Bar Liquid Is Getting Left Behind As Consumers Seek High-end, Crafted Solids By Lauren Sherman, Published on October 08, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.